-Product and concept
Impact Eu farmers
Increased Yield <50% in average
fieldtests ie 1395 mill Euro/y to Brassica growers
EU Society - reduced health costs due to reduction of 19148 tons insectsides used:
9 billions €/y for Brassicas alone estimates giving by reasarch.
hence 324 mill €/y
Reduced enviromental costs- not calculated so far.